For the third year running, Ford has been named the Best Overall Truck Brand in the Kelley Blue Book Brand Image Awards, dispelling any doubts about what truck brand captivates the most customers.
“Ford continues to give truck buyers what they want: best-in-class towing and payload capacity, a cabin filled with lux and tech amenities, performance that can cause an adrenaline rush, and a low starting price,” the KBB.com editors explained.
The 2016 Kelley Blue Book Brand Image Awards are based on consumer automotive perception data collected from over 12,000 new-vehicle shoppers. The data reveals how shoppers are influenced in their purchase decision, particularly by brand or model familiarity.
Of the eight times Kelley Blue Book presented the Best Overall Truck Brand awards, Ford earned the honor seven times. Time and time again, truck shoppers know that by choosing Ford, they’ll be getting exactly what they seek, and then some. See for yourself at Mangold Ford!