Ford recently souped-up its investment in alternative energy solutions. In fact, the company invested a whopping $4.5 billion in electrified vehicle solutions – you heard right. This is one of the biggest investments the company has allotted for this area, revealing just how committed Ford is to eco-friendly solutions.
According to Ford, the brand will add 13 new electrified vehicles to its lineup by 2020, meaning that more than 40% of the company’s tried-and-true models will get an electric version. Ford electrified vehicle solutions will focus on fast charging and new designs as well.
“The challenge going forward isn’t who provides the most technology in a vehicle but who best organizes that technology in a way that most excites and delights people,” said Raj Nair, executive vice president, Product Development. “By observing consumers, we can better understand which features and strengths users truly use and value and create even better experiences for them going forward.”
By later this year, you’ll already see the results. This includes the new Focus Electric with SmartGauge, EcoGuide, Brake Coach, and other great technologies. We can’t see what the company does next with green design.